THE WALL ZENMORE STORY
“When you come to a fork in the road, take it.” – Yogi Berra
One of my favorite Yogi-isms and the catalyst behind Wall Zenmore. Standing at the proverbial fork in the road, circa 2017, I decided to take it. With the support of friends and family who have enjoyed my photography and custom picture framing over the years, I decided to share my vision of high quality fine art decor.
During the development phase of Wall Zenmore, an independently owned small business, I noticed something troubling in the world of home décor and framed artwork. The prevalent use of inferior quality materials and poor craftsmanship. To most customers, this goes unnoticed until the artwork begins to fade from UV exposure, or a yellow tint develops from acid leaching from poor quality matboards and foam core mounts. Or perhaps the corner seams open-up or the flimsy hanging wire falls apart. Worse yet, many décor companies manufacture and promote low-cost imported frames made with medium density fiberboard (MDF) containing formaldehyde and foam core mounts containing chlorofluorocarbons (CFCs).
So, I set out to bridge the gap between custom frame shop quality and on-trend home décor. By merging distinct style with professional grade craftsmanship and materials, I am proud to offer fine art décor you can feel good about. Each purchase is made-to-order, so your fine art decor is guaranteed to be freshly crafted. I start by using in-house original photography and designs you won't find anywhere else. Each fine art print is finished on professional luster photo paper using archival pigment ink. The purity of materials used in Wall Zenmore framed prints is enhanced with CFC-free mounting core and MDF-free natural wood frames. Each frame is carefully handcrafted using archival and conservation grade components from suppliers trusted by professional frame shops throughout the country. From Tru Vue® glazing that blocks 99% of damaging UV rays to fade resistant Crescent® 100% acid-free matboard. I even sweat the small details and use stainless steel super-soft coated hanging wire, heavy duty hardware and wall bumpers for a finishing touch. You'll also find the same level of quality and craftsmanship in Wall Zenmore Canvas Prints and Metal Prints.
At the end of the day, I want you to feel good about the decor displayed on your walls. Look smart, feel good, and love the art.